KUP

K’UP is a Berlin-based strategy boutique known for its sharp expertise and human-first approach. Unlike traditional consultancies, they emphasize clarity, sincerity, and a client-focused mindset. As their long-time digital partner, we crafted a website that translates these values into a refined yet approachable design.

The result is a clear, structured site that prioritizes client needs over corporate self-promotion. With a precise layout, intuitive navigation, and purposeful messaging, the website mirrors K’UPs determined yet approachable way of working—professional without pretension, strategic without complexity.