SON-IX is a local Internet Exchange in South-East Saxony region with a strong regional identity, providing seamless network interconnection. To match their community-driven focus, we developed a vibrant brand identity and logo that reflects their local roots while maintaining a professional and modern appeal.
Communicating a technically complex service in a clear and accessible way was key. Through a structured design approach, bold visual elements, and straightforward messaging, we transformed intricate networking concepts into an engaging and easily digestible experience.